Nothing but Green is a specialty organic deli that sought to consolidate its brand, through a strong, personal identity that communicates itself through their collaterals. Pencil developed hand-drawn watercolour illustrations for the deli, which were applied to packaging, signages and menus, among other items. With the aim of developing a personalized brand that connects with consumers, we employed styles that we hoped would convey a sense of sincere, authentic all-natural food.